ROASology
Increase your E-Commerce Return On Ad Spend and Master the Science of Performance Marketing
Now in Paperback & Digital Editions!
Learn The Science Behind Digital Marketing Like Never Before!
Unlock the innovative secrets of buying digital media with 'ROASology.' Whether you're a seasoned marketer looking to fine-tune your strategies or a business leader seeking to harness the power of digital advertising, this book is your ultimate guide to advertising on platforms like Meta, TikTok, Snapchat, or Google. Dive into the world of performance marketing, where data reigns supreme, and discover how to increase your return on ad spend (ROAS) with scientific precision. 'ROASology' is your key to transforming digital marketing data into a wellspring of revenue and success, making it a must-read for marketers and business leaders at all levels of experience.
Stop Wasting Money On Subjective Marketing Strategies
LEARN THE SCIENCE
In the modern digital era, marketing has transformed from subjective guesswork to a data-driven science. In ‘ROASology,’ you’ll learn how to navigate the marketing data that measures real-world consumer decisions in an innovative blend of behavioral science and the analytical approach of modern business. Learning this scientific approach will allow you to eliminate subjectivity, craft data-driven strategies, and optimize your digital marketing campaigns to increase your return on ad spend.
MASTER THE METRICS
Understand and master the metrics that matter most to your bottom line. In ‘ROASology,’ you’ll learn what data is important within the vast sea of e-commerce marketing data. From there, you can take a scientific approach to optimizing your campaigns and influence consumer decisions with fine-tuned precision. Armed with this knowledge, you’ll be able to cut out the noise and increase revenue more efficiently than ever before.
GROW YOUR REVENUE
Learning how to run efficient digital marketing campaigns is just step one. In order to grow your business, you’ll need to know how to scale your marketing and manage the complexities that come with it. In ‘ROASology,’ you’ll learn proven frameworks to scale your marketing and manage larger data sets, bigger budgets, and more advanced marketing ecosystems. All without wasting money on additional resources or mismanaged marketing budgets.
The Author
NATHAN DISQUE has helped hundreds of businesses, big and small, achieve their growth potential through innovative performance marketing strategies. With over a decade of experience behind him, he has found his success in helping brands grow by blending the behavioral science of marketing with the data-driven approach of modern business.
Unlock Expert Tips
Learn Proven Strategies
Boost Your Revenue
Your Best Performance Marketing Investment Starts Here
Over 150 pages of expert insight on how to buy digital media for e-commerce brands.
Understand how your marketing data relates to real-world consumer decisions.
Gain professional knowledge on what metrics matter the most to your bottom line.
Learn how to analyze your marketing data and optimize your strategies for success.
Uncover actionable changes you can make to perfect and scale your digital marketing.
Discover marketing tips helpful for even the most experienced media buyers.
Ideal for marketers with experience ranging from intermediate to advanced.