“At Strategy Sidekick, we believe in treating every client as a unique partner. We take the time to get to know your business, your industry, and your goals so that we can create a tailored strategy that meets your specific needs. From there, we help you be the hero of your business and reach your full growth potential. That’s our guarantee.”

Nathan Disque, Owner & Founder

We Operate under 3 core tenets:

01

Our goal is to build strong partnerships with our clients through transparent collaboration. We want to feel like an extension of your team and be able to have an open and honest dialog that leads to productivity and results. Transparent discussion about the good and the bad leads to a firm understanding of each partner's unique challenges and opportunities. From there, we can help tailor solutions to their specific needs, work collaboratively with them to achieve their goals, and help them understand how the marketing effort is impacting their business.

Build Trusting Partnerships

02

Too many advertisers base decisions on opinions and subjective ideation. We know that won’t lead to competitive results. With the introduction of the digital age, marketing has turned from a soft science to a hard science backed by measurable data. This data doesn’t allow for egos or opinions, but it does show you right from wrong. We know that to be successful, the only bias we can have is towards the data. No egos. Just data.

Only Be Biased Towards Data

03

We embrace a culture of continuous improvement and strive to learn, grow, and innovate. This includes seeking feedback, reflecting on experiences, and continuously evaluating and enhancing our processes, methodologies, and outcomes to deliver greater value to our partners. We know that, in the digital space, continuous improvement and innovation is necessary to stay relevant, competitive and to drive results.

Continuously Improve

Learn What Else Makes Us Unique

We are more than just a business.

We are motivated by helping you find success.

In our opinion, there are very few things as gratifying as helping other people. And helping small businesses is one of the primary reasons Strategy Sidekick was founded.

So, not only can you hire us to help you find your success, but we also offer a ton of free resources for you to use. This includes articles, cheat sheets, calculators, and even free calls to help you get your marketing efforts sorted out.

What does fishing have to do with digital marketing?

Nothing…

But we have all heard the adage, and we know its importance. Strategy Sidekick aims to help businesses grow and help owners and advertisers understand what creates success and the reasoning behind every tactic. This way, we can help our partners understand the “why” and not just the what.

Too many consultants and agencies offer opinionated plans without taking a holistic and educational approach. This leads businesses to rely on a 3rd party and information that may stunt their growth. We want to give our partners the building blocks and frameworks to carry out a plan or hold vendors accountable.

Your Success is Our Success.

We can’t be successful if our partners aren’t.

We believe in treating every client as a unique partner, and our passion is your success. Not only is it our passion, but we can’t be successful without it.

As our partner, you can be confident that we have your best interest in mind because that is our best interest. With no long-term contracts and a cancel-at-anytime policy, we know our work must add value to your business.

Our Strategic IDEA Framework

An Endless Cycle of Business Growth

Our first step is to work closely with our partners to get to know them and their business, gathering any useful data. Then, we brainstorm any opportunities to scale their success. From there, we choose the best strategic option and KPIs, considering every aspect of the business.

IDEATE

Next, we work closely with our clients to create a plan for implementation. This includes platform & tool recommendations, training, creating timelines, helping outsource work, and more. We are here to help assist our partners at every step in their development journey.

DEVELOP

Once we execute our agreed-upon strategy, we then gather data and insights. This is how we measure the success of our efforts. We not only look at the success of our direct marketing tactics, but we also look at the business holistically to see how our marketing approach affects the overall business health.

EVALUATE

After gathering insights on our marketing push, we iterate and adjust our approach. This step is all about taking our data and finding efficiencies within our plan. Then, we can replicate those efficiencies to create an effective strategy. From here, we can begin to scale budgets confidently to create success on a larger scale.